The retail price of our sneaker is 150 euros.

Sneaker companies typically spend between 10% and 15% on marketing and between 30% and 50% on point-of-sale sales. Because we give priority to pursuing our goals, we consciously choose not to incur these costs.

This means, for example, that the production costs are about 10 euros higher because we have chosen to produce in the Netherlands. We will spend 15% of the price of our sneaker on the further development of Zoolmates. All profits will also be used for this, in our forecast it is 6%.